iMac? More like iMazing

iMac?  More like iMazing

Friday October 6, 2023

By Joseph Morin

    When I first heard about and saw the new iMac in 2021, I was immediately enthralled with it. In full transparency I am an Apple person through and through.  Going back to the early 90’s and the  early days of Apple computers.  There’s something about their products that differentiates themselves for the rest of the technology industry.  People love their Apple products. I mean truly love them. By that I mean people are physically in love with these pieces of technology unlike anything else out there.  For years I’ve wondered why and people have asked me why.  Why do people love their Apple products so much?  Honestly I’ve always really known why. It's because in the process of making these things the love and the passion that the people put into making the products is reflected to the customer when they see them and use them.  Every time I go to an Apple Store I see it.  People touching these products for the first time or for even possibly the thousandth time have the same reaction. A smile. It's because of this that these products have become so deeply integrated into our lives.  They become part of us. 

     The iMac while still beautiful had been relatively stagnant for over a decade since 2009. The aging Intel chipset felt like it was really holding the product back.  It felt like a really advanced piece of hardware but felt like it was  compromised by the actual electronics inside.  The form factor was eye dropping for its time and was clearly the best looking all in one desktop computer on the market but it was long overdue for a refresh and redesign. Then in November 2020 

Apple revealed the M1 system on a chip.  Now to put things into perspective, let's rewind the clock back to when I first got into computers.  If you wanted a computer that was truly useful at the time you had to custom build  you own.  You had to buy the tower itself, the motherboard, the sound card, the video card, the CPU, the RAM, etc all piece by piece. Plus you had the added headache of having to deal with the early versions of Windows.  Which left a lot to be desired even when it was working properly. Which it often didn’t. Fast forward to today where all the work is done for you with computers that are complete and ready to go right of the box.

    Now with the M1 chip that concept is taken to the next level with the processor, the graphics processor, the ram and the storage has been crammed into a single chip that is only slightly larger than your thumbnail. The result is a computer that can pretty  much take on any task that the typical person needs to do.  Even more interesting is that you can take on more than several tasks at the same time and the computer still has horsepower to spare.  Even as I’m typing this blog I have about ten applications running at the same time and this computer doesn’t miss a beat.  Visually the new iMac is truly something to behold. Especially when you look at it from the side.  It is a mere 11.5mm thin.  (That’s just under half an inch for those in the US).  

    To put that into perspective, that’s thinner than your index finger. It's hard to believe that they can even fit the entire display in there.  Let alone an entire computer.  Then just when you think you’ve stopped being amazed by this computer, you then start it up and start using it. To put it simply, it's the most useful and capable desktop computer for the average person and for creative people who don’t want to spend an exorbitant amount of money. 

    I could spend hours gushing about the numbers and the intricate technical specs especially because I’m a tech junkie and I live that stuff but all you really need to know here is that the iMac is the best all in one desktop computer on the market today and its the best because it does exactly  what you need it to do and it does it without the typical issues and headaches you may be used to with typical desktop computers.  The last thing I need to touch on with this and I almost forgot to mention that these iMac’s come in a variety of different colours that have to be seen to really appreciate.  

  

    It very much harkens back to the days of the original Bondi blue and tangerine colour iMac’s.  These colours really pop and everyone will find a colour that works for them.  Plus also before I forget, it’ll also seamlessly integrate with any other Apple products you have. That’s a feature that also sets Apple apart from the rest of tech industry which is still  struggling to try and match to this day. 

    Being able to seamlessly flow between devices and especially if you’re the creative type its a real game changer. It's a computer that you will fall in love with and that you’ll want to use every day.  Sadly Steve Jobs did leave us in 2011 and some of the soul of company did go away after his death but these iMac’s are something that I can guarantee he would be proud of and live up to the original ideology of the company and its users. Think differently.  Don’t be afraid to challenge the status quo and change the world.

Special thanks to Ryan K Bowman who with his current book inspired me to start writing again.